How to Generate Quality Leads For Your Remodeling Company

If you’re a remodeling company, you need a steady stream of quality leads. This article will discuss how to get those leads by implementing different marketing strategies.

Word of mouth is the most important source of leads for any business. But even if customers find you through referrals, they will likely research your company online before hiring you. Click here for a remodeling company.

Website

When potential clients want to learn more about your remodeling services, they typically visit your website. The best websites for remodelers are optimized for search engines (SEO), mobile friendly, and have compelling content that conveys your company’s unique value proposition.

Remodelers are also highly visual, so it’s important that their websites showcase before-and-after photos of past projects. These images help potential clients visualize how their own spaces could be improved with a remodel, and they encourage the viewer to contact the remodeling company for more information or to schedule an appointment.

A remodeling company’s website should be easy to navigate and include important business information like the company phone number, address, and service area. It’s also important to have positive customer reviews displayed on the site, as well as on social media pages and on the company’s website.

Social Media

Running a remodeling company is tough, but getting it to the next level of success can be even more challenging. You need the right marketing ideas that can help you bring in new customers and make sure that your business is sustainable.

Create a consistent branding message across all your marketing materials. Using the same logo and color scheme on all your social media profiles, your website, and your Google My Business listing will help potential clients connect the dots when searching for you online.

Showcase high-quality before and after photos of your past work on your website. This will show potential homeowners that you have the experience to tackle their project and help build trust. Also, make sure to ask your clients for reviews and recommendations that you can share on your website and social media. This is called Reputation Management and it is EXTREMELY important for any remodeler. One Thing Marketing offers a Reputation Management service for our clients that we would be happy to discuss with you.

Reputation Management

For remodeling companies, a good reputation can mean more business and more profit. Luckily, the Internet allows for positive reviews to travel far and wide — but bad news can spread just as quickly.

Some remodeling firms use a follow-up process to ask for client feedback after each project. This can be a simple but effective way to encourage clients to write online reviews about their experience working with your company.

You can also offer a referral incentive, such as a discount on future services or gift cards to local restaurants and retailers, to increase the number of clients who are willing to review your services. This can help you improve your ratings and get more 5-star reviews on Google, BBB, Facebook, and more.

When you do receive a negative review, it is important to make sure you respond promptly and professionally. Your response could be the difference between losing a new customer or turning them into one of your best advocates.

Lead Generation

A dependable lead-generation process is critical to the credibility of your marketing efforts. It is an effective way to show tangible results and demonstrate a return on investment (ROI).

The first step in your lead generation process is content creation. This can include blogs, infographics, videos or eBooks that address a customer challenge. These pieces should be published online to attract customers looking for a solution to their problems.

Next, make sure to provide clear paths for leads to communicate directly with your company. This allows you to learn more about your customers, how they became aware of your products or services, and whether they are sales-qualified. It also helps you improve your marketing strategies and develop better products that meet your customers’ needs. Lead scoring is a quantitative method to qualify leads for delivery to your sales team. It typically includes criteria like their alignment with your buyer persona and interaction history. This data is commonly gathered through a Customer Relationship Management platform.